
“CREATE SO LOUDLY THE WORLD CAN'T HELP BUT HEAR YOU.”
- NIKITA GILL

HEY, I'M MADDIE
Founder, creative brain, and Cumbrian girlie at Inked Badger.
With a background in photography, years of experience in digital marketing (including working with charities and small businesses), and a serious thing for branding that actually means something, I started Inked Badger in 2024 to help people like you build brands that feel real.
I’ve always been drawn to storytelling, whether through a logo, Instagram post, or a content plan that finally makes sense. My work blends strategy and creativity, with a big focus on personality, purpose, and making sure you feel seen.
When I’m not behind a camera or designing your dream brand, you’ll probably find me with a Pepsi Max in one hand, a book about Greek myths in the other, and an ever-growing pile of crystals nearby. I’ve got a soft spot for rainy days, messy moodboards, and projects that give people goosebumps, in the good way.





ABOUT INKED BADGER
Inked Badger Studio was founded in 2024, born out of a love for creativity, storytelling, and helping small businesses actually feel seen.
After earning my degree in Photography (yep, the proper university kind), I jumped headfirst into the world of digital marketing. I’ve worked in the third sector, supporting causes that matter, and with independent businesses who needed someone to cut through the noise and show up online with confidence.
Along the way, I realised something big: most of the time, people just want someone who gets it. Someone who listens, who creates with care, and who doesn’t serve up recycled Canva templates and call it “branding.”
That’s where Inked Badger comes in, part creative studio, part cheerleader, all heart.


WHY SMALL BUSINESSES?
Because I know how much heart goes into them. I’ve seen the late nights, the “can I actually do this?” moments, and the big dreams fuelled by coffee and sheer determination.
Helping small businesses grow isn’t just my job, it’s personal. I want your brand to feel like you, to stand out, and to actually connect with the people who matter most.

THE INKED BADGER WAY
No bland templates. No overused buzzwords. And definitely no ChatGPT-made logos pretending to be the real deal.
I’m not here to throw something generic at your brand and call it done. I take the time to get to know you, your quirks, your goals, and your why, so we can create something that actually feels like it belongs to your business.
Whether it’s a full-on rebrand or a solid few weeks of social content, it’s always personal, never packaged.

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+8 YEARS
Photography experience
+100 CLIENTS
Businesses and individuals I’ve worked with
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1 BRAIN
Full of creative chaos (and a lot of Pepsi Max)
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5+ YEARS
Managing social media accounts