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When brands think we need everything in pink: The problem with Sky Sports’ “Lil Sis”
I want to talk about something that’s been on my mind, and honestly, it’s been simmering for days.
Nov 173 min read


Hitting 1,000 Followers (and Why That’s Not the Whole Story)
Last month, I finally hit 1,000 followers on Instagram.
It wasn’t one of those squealing, jumping-up-and-down moments, it was more of a “finally” moment. I’d been sat in the 900s for what felt like forever, refreshing my profile every now and then and getting increasingly fed up with waiting. But when that number finally tipped over into four digits, it was a nice feeling.
Aug 132 min read


AI Isn’t New, But Here’s Why It Matters More Than Ever
Artificial Intelligence.
AI.
Two words or Two letters that have sparked everything from panic to praise, from viral tweets to industry-wide transformations. But here’s the truth: AI isn’t some sudden, scary new thing that’s just landed on Earth ready to replace all of us humans. It’s been here, growing quietly, learning, adapting, for quite awhile.
Jul 13 min read





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