Artificial Intelligence. AI. Two words or Two letters that have sparked everything from panic to praise, from viral tweets to industry-wide transformations. But here’s the truth: AI isn’t some sudden, scary new thing that’s just landed on Earth ready to replace all of us humans. It’s been here, growing quietly, learning, adapting, for quite awhile.

Alright, let’s get real for a sec: social media feels overwhelming AF sometimes. You’re juggling posts, stories, reels, hashtags, captions… and on top of that, you’re trying to run the actual business. No wonder you’re thinking, “Do I really need a social media strategy?” The short answer: yes, yes, a thousand times yes.

If you're in the small business world, especially in a creative field like mine, you're probably familiar with the weirdness that can happen when someone views your business as competition.