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When brands think we need everything in pink: The problem with Sky Sports’ “Lil Sis”
I want to talk about something that’s been on my mind, and honestly, it’s been simmering for days. Sky Sports recently launched a TikTok account called “Halo”, branding it as the “Lil Sis” to Sky Sports.
Inked Badger Studio
Nov 17, 2025
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